Overview

Pennsylvania’s Laurel Highlands are home to four houses designed by  American architect Frank Lloyd Wright: Fallingwater, Kentuck Knob, Duncan House and the Mantyla House (both in Polymath Park). To help create a cohesive visitor experience and bring awareness to the sites, A to Z coordinated an on-location deep-dive discovery session with representatives from all three locations. Information garnered from the session enabled A to Z  to develop a name for the combined locations, targeted goals, message platforms and marketing tactics. A strong brand was designed to capture the essence of the three locations within the Laurel Highlands as well as print and digital ad templates.

Services

Naming

Marketing Tactics

Messaging

Branding

Print & Online Ads