Work  /  Non-Profit

City of Pittsburgh Bicentennial Celebration


Pittsburgh 200 Logo and Penguins jersey
Pittsburgh 200 Logo and Penguins jersey


To celebrate the 200th anniversary of Pittsburgh as an incorporated city, Mayor Bill Peduto created the Bicentennial Commission, which included a seat for A to Z. Charged with creating a distinctive logo, usage guidelines, brochures, public message platforms, posters, a website, videos, and public and media relations, A to Z worked diligently against tight deadlines to produce the materials and campaigns. 


Logo Development & Usage Guidelines

Public Message Platform

Print Collateral


Pittsburgh 200 Video

PR & Media Relations

Marketing brochure and mobile website
Responsive website and video

The logo became ubiquitous, appearing on everything from flower seed packets to patches on the Pittsburgh Penguins and Pirates uniforms.

A to Z planned press conferences, assisted with a parade and festival, and participated in the National League of Cities conference in November as panel speakers on social media. 

Positive outcomes included more than 400 business partners and more than 1,400 media articles and interviews.

Website on ipad
Website on ipad