A to Z Work

Overview

Set on a beautiful campus in Pinehurst, North Carolina, Sandhills Community College needed an identity that communicated its values, vision, and economic importance to the area. A to Z was engaged to fulfill this mission through a new branding campaign. As part of the Discovery process, A to Z conducted focus groups that set the foundation for the new identity, giving direction to designs, taglines, and messages.

Services

Branding

Logo & Tagline Development

Standards & Stationery Package

Focus Groups

Launch Plan

Internal & External Advertising

On-site Brand Workshops

Crafting an engaging launch plan for the college, A to Z created a branding style guide, internal communications and events, and on-site branding workshops.

Paid and earned media were part of the external communications, such as outdoor boards, print advertisements, and community outreach.

The college incorporated the new brand on external and internal materials, from stationery, signage, the website, marketing and recruitment collateral, to small gift items such as lanyards, mugs, umbrellas, and lapel pins.

Work / Higher Education

Sandhills Community College

Overview

Services

Crafting an engaging launch plan for the college, A to Z created a branding style guide, internal communications and events, and on-site branding workshops.

Paid and earned media were part of the external communications, such as outdoor boards, print advertisements, and community outreach.