Set on a beautiful campus in Pinehurst, North Carolina, Sandhills Community College needed an identity that communicated its values, vision, and economic importance to the area. A to Z was engaged to fulfill this mission through a new branding campaign. As part of the Discovery process, A to Z conducted focus groups that set the foundation for the new identity, giving direction to designs, taglines, and messages.
Logo & Tagline Development
Standards & Stationery Package
Internal & External Advertising
On-site Brand Workshops