Sandhills Community College

Branding | Logo & Tagline Development | Standards & Stationery Package | Focus Groups | Launch Plan | Internal & External Advertising | On-site Brand Workshops

Sandhills Community College

Set on a beautiful campus in Pinehurst, North Carolina, Sandhills Community College needed an identity that communicated its values, vision, and economic importance to the area. A to Z was engaged to fulfill this mission through a new branding campaign.  As part of the Discovery process, A to Z conducted focus groups that set the foundation for the new identity, giving direction to designs, taglines, and messages. 

Crafting an engaging launch plan for the college, A to Z created a branding style guide, internal communications and events, and on-site branding workshops. Paid and earned media were part of the external communications, such as outdoor boards, print advertisements, and community outreach.