Set on a beautiful campus in Pinehurst, North Carolina, Sandhills Community College needed an identity that communicated its values, vision, and economic importance to the area. A to Z was engaged to fulfill this mission through a new branding campaign.  As part of the Discovery process, A to Z conducted focus groups that set the foundation for the new identity, giving direction to designs, taglines, and messages. 



Logo & Tagline Development

Standards & Stationery Package

Focus Groups

Launch Plan

Internal & External Advertising

On-site Brand Workshops