Case StudyRobert Morris University
Website & Microsite | Videos | Alumni Magazine | Recruitment Materials | Print & Outdoor Advertising | Radio | Media Planning & Buying | Photo Shoots
Robert Morris University
Robert Morris University grew from college to university more than a decade ago and selected A to Z to publicize the transformation. The stellar launch of RMU’s comprehensive new image centered around a consistent, high-quality brand strategically embedded across multiple platforms. This was the beginning of an exceptional partnership between RMU and A to Z that is still going strong today.
Since then, RMU has looked to A to Z for strategy and design that is built around fresh messaging, enticing creative, and stunning photography that let potential students (and their parents) experience RMU.
A to Z’s proven track record gives RMU trust in the A to Z team to develop strategy and creative that set it apart in the very competitive world of higher education.
A to Z’s creativity has been put to work across the University system, from the redesign of the RMU website, video-ad spots on regional prime-time news shows, and voice-over banner ads on Good Morning America, to an alumni magazine, internal publications, and program-specific advertising, as well as recruiting materials, capital campaign brochures, and easy-to-navigate microsites.
