University of Pittsburgh
Capital Campaign Collateral | Environmental Graphics
The University of Pittsburgh and A to Z Communications partnered on a capital campaign to raise funds to build the new Pitt Olympic Sports Complex. Comprised of three separate, new stadiums for softball, baseball, and soccer, the University needed ways to educate the public about the importance of the new complex, and raise money to develop and complete the projects. A to Z created the capital campaign brochure and also installed an exhibition room in the Peterson Events Center to further educate donors, alumni, and the public about the new complex.
The partnership between A to Z and the University of Pittsburgh led to highly successful outcomes. The capital campaign exceeded both financial goals and timeline goals, leading to early ground breaking for the construction of the Olympic Sports Complex.
Wall graphics and informational displays were designed and constructed to demonstrate the viability of the three stadiums.
A to Z created the capital campaign brochure, with illustrations of the stadiums as they would appear in the future, as well as showcasing satellite photos of the city of Pittsburgh with the stadiums drawn into their respective locations.