Part of the Presbyterian Senior Care continuum, Longwood at Home is the senior health and home care provider. A to Z completed television spots for Longwood at Home using a mix of still photography and moving images and crafted messaging focusing on safe and secure home care, by the gold standard experts.
A to Z also created a series of ads and print collateral for Longwood at Home. The ads incorporated a sense of well-being and security for families facing difficult choices for their older loved ones. The messages of trust and confidence were developed through carefully crafted words and beautiful imagery.