Work  /  Heathcare

Gateway Rehabilitation Center

 

Gateway Rehab print ad
Gateway Rehab Billboard

Overview

Gateway Rehab is the region’s premiere non-profit addiction recovery center, with nationally renowned addiction treatment programs. They  looked to A to Z when admissions rates declined at its 22 locations throughout Pennsylvania and Ohio. Gateway Rehab named A to Z as agency of record, with the charge to heighten community awareness and increase admissions. 

Services

Agency of Record

Marketing & Advertising Campaign

Public Relations

Media Planning & Buying

Social Media

Event Marketing

Outdoor signage advertising Gateway Rehab
Billboard and print ad for Gateway

A to Z’s creative strategies helped Gateway Rehab grow brand strength and community awareness so that admissions jumped 86% in three years. 

A to Z secured a sponsorship for Gateway Rehab to host a “Townhall Meeting” on addiction — a first-ever for the region — filmed and aired by A&E. The event drew more than 400 attendees and garnered valuable media attention. Invitations, signage, media interviews, and press releases integrated the campaign across all mediums.

A to Z teamed with Comcast to create an interactive advertising platform, directing viewers to click for additional information. Gateway Rehab received more than 60 responses the first day of airing.

Bus shelter poster
billboard of Gateway advertising
Poster and outdoor advertising