Case StudyFairleigh Dickinson University
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Fairleigh Dickinson University
For almost 30 years, A to Z has been a key collaborator in shaping the brand of FDU, which is the largest private university in New Jersey. With two New Jersey campuses and two locations outside the U.S., award-winning recruitment and visibility campaigns have been integral in growing undergraduate, graduate, adult, and international student enrollments. Updated yearly, fresh, focused creative has helped the University to continue to capture the historic core that is the foundation of its highly regarded reputation.
From 2007 to 2012 applications to Fairleigh Dickinson University more than doubled — a 126% increase.
Throughout A to Z’s relationship with the University, FDU has realized significant gains in its recruitment efforts, including greater student diversity, enhanced student academic and athletic profiles, broader geographic reach, and growing student enrollments. Most recently, the University experienced a record increase in average SAT scores.
