Tennessee Tech University (Tech), a top-ranked public university located in the bucolic town of Cookeville, TN, named A to Z Communications as its Agency of Record in 2019. A to Z functions as the strategic, creative, and media planning and buying partner to Tech.

Tennessee Tech University and A to Z developed a deep and collaborative relationship to drive branding and messaging for increased inquiries and enrollment. A to Z developed and executed several campaigns for Tech, from Preview Day to programmatic digital, print, and broadcast media, with outstanding results.

Using a mix of traditional media and digital media strategies, our campaigns garnered outstanding metrics for Tech. Our Preview Day campaign with Snapchat integration gained a 20 percent increase in attendees, which previously had never been experienced by Tech.


Media Planning & Placement

Digital & Outdoor Advertising

Environmental Graphics

Website Navigation & Components


Admissions Outreach