Work / Higher Education

CCAC

Overview

A to Z was selected to create an awareness campaign for CCAC’s 50th anniversary celebration. Developing and working off of the 50 Years, One Million Stories theme, A to Z’s advertising (radio, print, and outdoor) and media strategy incorporated an anniversary logo, advertising campaign, microsite, gala materials, and an interactive microsite.

Services

Microsite

Outdoor & Bus Shelter Signage

Event Planning

Public Relations

Event Materials

Advertising

Public and media relations programs were created around the anniversary. Press relations, story pitching and continued programs to support the year’s celebration were developed and implemented with media coverage throughout the year.

Customized email templates allowed CCAC to send individualized messages to students and alumni, informing them of upcoming celebration activities and events.

The theme served as the launching point for a strategic online, outdoor and print campaigns to acknowledge the school’s accomplishments and attract alumni and donors.

Related Client