Geofencing | Retargeting | Digital Advertising | Outdoor Boards & Airport Signage | Viewbook | Brand Manual & Templates
The higher education system serving the state of Minnesota engaged with A to Z to create a broad-based campaign to increase awareness and highlight each of the 37 colleges and universities under the state system. Utilizing a multi-layered campaign, A to Z developed outdoor boards as well as airport and transit signage.
Additionally, A to Z created a state-wide digital campaign that included geofencing and retargeting advertising. The campaign was highly successful and brought additional market awareness to both Minnesota State and their individual schools.