The Pittsburgh Promise

Branding | Biannual Magazine | Annual Reports | Digital & Media Plans | Print, Outdoor & Broadcast Advertising

The Pittsburgh Promise, a nonprofit scholarship program celebrated a high mark of awarding 10,000 higher education scholarships to deserving students in the Pittsburgh Public Schools. In order to create higher awareness and increase donations, Pittsburgh Promise asked A to Z to create and place a digital and traditional media plan.

Keying in on new technology, such as OTT, Addressable TV, geofencing and digital advertising, A to Z crafted a laser targeted media plan, created digital ads and placed the television creative on these cutting edge platforms, as well as traditional broadcast television. 

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