The Pittsburgh Promise
Branding | Biannual Magazine | Annual Report | Print and Outdoor Advertising | Event Materials | Annual Campaigns
The Pittsburgh Promise, a nonprofit providing scholarships for higher education to urban youth, turned to A to Z to create a new name and brand for their magazine. The publication needed to resonate with donors, corporations and families alike. A to Z created the name P2 to symbolically represent the organizations name.
With the diverse audience in mind, our designers created a magazine combining photography, illustration and infographics. P2 has been widely embraced, allowing a sense of pride and accomplishment for the Pittsburgh Promise.
For over 10 years, The Pittsburgh Promise has supported nearly 9.000 students and fueled our region's workforce with prepared and diverse talent.
A single scholarship can produce a thousand stories. The Pittsburgh Promise annual report combines stories and ten years of outcomes in a creative flip book.