The Pittsburgh Promise, a nonprofit scholarship program celebrated a high mark of awarding 10,000 higher education scholarships to deserving students in the Pittsburgh Public Schools. In order to create higher awareness and increase donations, Pittsburgh Promise asked A to Z to create and place a digital and traditional media plan.
Keying in on technology such as OTT, Addressable TV, geofencing and digital advertising, A to Z crafted a laser targeted media plan, created digital ads and placed the television creative on these platforms, as well as traditional broadcast television.
Digital & Media Plans
Print, Outdoor & Broadcast Advertising