The Pittsburgh Promise

Branding | Biannual Magazine | Annual Report | Print and Outdoor Advertising | Event Materials | Annual Campaigns

The Pittsburgh Promise, a nonprofit providing scholarships for higher education to urban youth, turned to A to Z to create a new name and brand for their magazine. The publication needed to resonate with donors, corporations and families alike. A to Z created the name P2 to symbolically represent the organizations name.

With the diverse audience in mind, our designers created a magazine combining photography, illustration and infographics. P2 has been widely embraced, allowing a sense of pride and accomplishment for the Pittsburgh Promise.