Providence Point

Providence Point

Providence Point was well established as a distinctive senior living community when Baptist Homes Society embarked on plans to build additional residences to meet demand. They looked to A to Z for complete marketing communications and public relations campaigns to increase awareness and pre-sell the units. 

Developing the theme “This is beautiful. This is home,” A to Z created a targeted advertising campaign, developed sales and marketing materials, completed a library of photography, wrote and art directed mulitple videos, as well as crafted a strategic media plan. Providence Point has actively pre-sold mulitple units and, with the support of A to Z, will continue to fill this premiere community.