Pennsylvania Highlands Community College

When Pennsylvania Highlands Community College developed new certificate programs, they contacted A to Z for enrollment reinforcement. Using a strategy based on regional psychographic and demographic information, A to Z crafted a media plan and creative with a strong call-to-action to resonate with a narrowly targeted audience.

Geofencing, retargeting ads, Google AdWords, Twitter, and Facebook ads were used to increase awareness of Penn Highland’s fast and affordable certificate options. The campaign also incorporated strategically-placed outdoor boards for maximum impact.