Pennsylvania Highlands Community College

Media Plan | Geofencing | Google AdWords | Retargeting Ads | Social Media Ads | Outdoor Advertising

Penn Highlands Community College Outdoor Board. Be the Change. Penn Highlands Community College Outdoor Board. Be the Change.

When Pennsylvania Highlands Community College developed new certificate programs, they contacted A to Z for enrollment reinforcement. Using a strategy based on regional psychographic and demographic information, A to Z crafted a media plan and creative with a strong call-to-action to resonate with a narrowly targeted audience.

Geofencing, retargeting ads, Google AdWords, Twitter, and Facebook ads were used to increase awareness of Penn Highland’s fast and affordable certificate options. The campaign also incorporated strategically-placed outdoor boards for maximum impact.