Northern Virginia Community College

Branding | Strategic Planning | Focus Groups | Marketing Campaign

College student pointing at Northern Virginia Community College (NOVA) logo College student pointing at Northern Virginia Community College (NOVA) logo

A to Z Communications worked with strategic partner, Kukovich & Associates, to develop an integrated marketing, communications and branding plan to support Northern Virginia Community College’s (NOVA’s) recruitment efforts and to enhance its public image. The plan included a comprehensive audit of NOVA’s communications and enrollment activities, focus groups, interviews, and a review of the College’s competitive landscape.