Work  /  Corporate

Neighborhood Ford Store


Facebook live Ford Truck giveaway
Ford Store Steeler truck giveaway
Facebook live feed


After a six-month media blitz to promote the live stream announcement of the Steelers-wrapped F-150 winner, the Neighborhood Ford Store needed a new agency to pick up the ball. With just three weeks until show time, A to Z teamed up with the 81-dealer association to execute the highly anticipated New Year’s Eve event. Working closely with a past client – and current PR exec for Neighborhood Ford Store – a quick-turn game plan was strategized. Tackling the tight timing, A to Z choreographed and scripted the event logistics at Heinz Field, hired a pro camera crew, and shot B roll to spice up the live feed. 


Facebook Live Event

Steelers interview for Ford Truck
Winners of the Ford Truck
Live stream Ford event

A to Z secured key film footage from Ford in Detroit, branded graphics from their national agency of record, plus worked with the Steelers organization to display Ford’s logo on the stadium scoreboard.

Tackling frigid temps at Heinz Field, A to Z live streamed the Facebook event to over a thousand viewers.

In less than a week, the stats had almost doubled. Ford’s VIPs had nothing but accolades for the results – and the quality of A to Z’s work.