After a six-month media blitz to promote the live stream announcement of the Steelers-wrapped F-150 winner, the Neighborhood Ford Store needed a new agency to pick up the ball. With just three weeks until show time, A to Z teamed up with the 81-dealer association to execute the highly anticipated New Year’s Eve event. Working closely with a past client – and current PR exec for Neighborhood Ford Store – a quick-turn game plan was strategized. Tackling the tight timing, A to Z choreographed and scripted the event logistics at Heinz Field, hired a pro camera crew, and shot B roll to spice up the live feed.
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