Work / Healthcare

Longwood at Oakmont

Overview

When Presbyterian SeniorCare needed to boost unit presales at The Grandview at Longwood at Oakmont, A to Z carefully planned a marketing and media strategy — postcard series, brochures, newspaper and magazine ads, radio buys — that surpassed their goals.

Services

Marketing

Media Strategy

Television

Print Advertising & Collateral

Radio Buys

The Grandview reached the desired audience, advancing unit presales to more than 20% above goal.

A strong media buy strategy rounded out A to Z’s comprehensive marketing plan, adding newspaper and magazine ads in hand-picked publications and a radio buy.

A to Z signed local radio icon Jack Bogut — featured on ABC’s Good Morning America and in USA TODAY as one of the top-5 highest rated radio personalities in the nation — to promote The Grandview and Longwood at Oakmont on his show.

Marketing that Matters