The Light of Life Rescue Mission, a faith-based human services ministry, provides basic needs for some of the most vulnerable people in the Pittsburgh region. A to Z partnered with Light of Life and embarked on a rebranding campaign. The A to Z team was sensitive to the needs of the nonprofit and the population Light of Life serves. Designing a new logo that was meaningful and communicated the mission of Light of Life was critical to the success of the rebranding.

A to Z went on to develop and design an annual report that resonated with readers both intellectually and emotionally.  Through engaging infographics and vibrant data charts, the report shined a light on Light of Life’s many contributions to the community.



Brand Standards

Annual Reports