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Case Study
Case StudyLaurel Highlands Visitors Bureau
Annual Destination Guide | Coupon Book | Banner Ads | Seasonal Outdoor Advertising
Laurel Highlands Visitors Bureau
LHVB called on the experienced creativity of A to Z to develop its annual Destination Guide — a visually stunning planning resource for finding great things to do, places to stay, sites to see, and places to shop throughout the region. A full-color magazine with supplementary pull-out map, the guide tempts potential and returning visitors and provides all the information they need to have a great time in the Laurel Highlands.
A to Z also created banner ads that match LHVB’s brand and billboards to welcome travelers driving in both directions on the Pennsylvania Turnpike.
The Destination Guide and map are strategically placed throughout the region at visitors centers, turnpike stops, state parks, campgrounds, lodging sites, and partner locations.
