A Pittsburgh based communications firm, A to Z creates world-wide advertising strategies.

Joy Global

A subsidiary of Joy Global, Joy Mining Machinery sought to increase awareness of their distinctive products and services and reinforce their brand. A to Z’s layered branding and advertising strategy engaged the buying market and the sales and marketing force of Joy’s five international centers. The success of the campaign not only influenced existing and potential clients, but also for the first time, Joy’s international centers utilized the same campaign as the North America market team, resulting in an immediate positive impact to Joy’s global brand awareness and a surge in sales.

A to Z developed in-depth corporate identity standards which worked to create consistent impressions across the Joy Global brand. These standards guided all Joy companies and helped to bring new companies into the fold.

Joy Global reached #25 on Industry Week’s Top 50 U.S. Manufacturing Companies, while total Joy Global bookings hit $5.1 billion.

While managing the challenges of working with multiple international locations, A to Z provided accurate, timely response, regardless of location or time zone, resulting in a 47% increase in orders for Joy Mining Machinery.

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A to Z Communications

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Pittsburgh, PA 15222

Joy Global

Agency of Record | Branding | Global Marketing | Print Advertising | Exhibits | Template Library

Joy Global

A to Z developed in-depth corporate identity standards which worked to create consistent impressions across the Joy Global brand. These standards guided all Joy companies and helped to bring new companies into the fold.

Joy Global reached #25 on Industry Week’s Top 50 U.S. Manufacturing Companies, while total Joy Global bookings hit $5.1 billion.

While managing the challenges of working with multiple international locations, A to Z provided accurate, timely response, regardless of location or time zone, resulting in a 47% increase in orders for Joy Mining Machinery.

Connect with Us.

A to Z Communications