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Case Study
Case StudyGateway Rehabilitation Center
Agency of Record | Marketing & Advertising Campaign | Public Relations | Media Planning & Buying | Social Media | Event Marketing
Gateway Rehabilitation Center
Gateway Rehab is the region’s premiere non-profit addiction recovery center, with nationally renowned addiction treatment programs. They looked to A to Z when admissions rates declined at its 22 locations throughout Pennsylvania and Ohio. Gateway Rehab named A to Z as agency of record, with the charge to heighten community awareness and increase admissions.
A to Z’s creative strategies helped Gateway Rehab grow brand strength and community awareness so that admissions jumped 86% in three years.
Along with traditional advertising and marketing, A to Z secured a sponsorship for Gateway Rehab to host a “Townhall Meeting” on addiction — a first-ever for the region — filmed and aired by A&E. The event drew more than 400 attendees and garnered valuable media attention. Invitations, signage, media interviews, and press releases integrated the campaign across all mediums.
