Westmoreland County is an area bursting with history, charming towns and wonderful festivals. It is also the perfect place to raise a family and start a business. A to Z was excited to work with Westmoreland County to finalize the new "Discover Westmoreland" logo as well as create a working brand standards and stationary package. A billboard campaign incorporating the hashtag #LoveLocal was designed to generate awareness of the region while also creating social media buzz by incorporating a sweepstakes.
Based around the theme Live | Work | Play, A to Z designed a relocation brochure that captured the essence of the communities, activities and employers of Westmoreland County. Using the W in the logo as graphic inspiration, the brochure incorporated beautiful photography and custom maps. The brochure is a key component used for recruiting businesses and families to the region.