Work
Case Study
Case StudyCommunity College of Allegheny County
Microsite | Outdoor & Bus Shelter Signage | Event Planning | Public Relations | Event Materials | Advertising
Community College of Allegheny County
A to Z was selected to create an awareness campaign for CCAC’s 50th anniversary celebration. Developing and working off of the
50 Years, One Million Stories theme, A to Z’s advertising (radio, print, and outdoor) and media strategy incorporated an anniversary logo, advertising campaign, microsite, gala materials, and an interactive microsite.
Public and media relations programs were created around the anniversary. Press relations, story pitching and continued programs to support the year’s celebration were developed and implemented with media coverage throughout the year.
