Case StudyClearview Federal Credit Union
Branding | Marketing | Advertising | PR | TV & Radio Commercials | Brand Standards
A to Z has partnered with Clearview Federal Credit Union as agency-of-record, providing all services from branding, marketing, advertising and public relations. Clearview is one of the largest credit unions in Pennsylvania and serves hundreds of thousands of people across the state and the nation.
A to Z has developed, in concert with Clearview, TV spots, brand standards, and messages that are on par with national financial institutions, demonstrating how critical a strong brand and public perceptions are to any organization. Clearview continues to enjoy growth in a highly competitive market.
A to Z works closely with the Clearview Executive Leadership Team, building solid public relations plans, and advancing the brand through press and media relations. Campaigns, timely press releases, media tours and expansive opportunities for Clearview’s leadership interviews are all part of the A to Z PR programs for Clearview.
A to Z developed the Clearview No Fee Balance Transfer campaign to entice members and non-members to use the limited time offer to transfer high-interest balances to a Clearview credit product with lower rates. Targeted at a younger demographic who may be struggling with student loans and high interest credit cards, the campaign exceeded its goals prior to the end of the campaign.
A to Z produces many videos for Clearview for use online and in email marketing campaigns. Using animation and voice over gives each video a lighthearted, yet content-rich approach.
Clearview’s Game of Life, Pittsburgh-Style. As part of Clearview’s drip email campaign, A to Z designed this infographic to help those applying for a mortgage to visualize the process in a fun and easy to understand way.
