Since 2017, A to Z and Cal U have worked collaboratively on a variety of programs, both traditional and non-traditional.
One such program was the very successful PURL (personalized URL) campaign. This weekly initiative required diligent coordination on the part of the A to Z team, incorporating lists of inquiries into PURL’s, ensuring the messaging was correct for the particular audience, and enhancing the fulfillment process through updated creative and deep partnerships.
Print & Digital Advertising
Television & Radio Advertising
Media Planning & Buying