Work  /  Higher Education

California University of Pennsylvania


Cal U viewbook
Cal U custom Infographics
Viewbook cover


Since 2017, A to Z and Cal U have worked collaboratively on a variety of programs, both traditional and non-traditional.

One such program was the very successful PURL (personalized URL) campaign. This weekly initiative required diligent coordination on the part of the A to Z team, incorporating lists of inquiries into PURL’s, ensuring the messaging was correct for the particular audience, and enhancing the fulfillment process through updated creative and deep partnerships.



Print & Digital Advertising

Mail Flows

Television & Radio Advertising

Media Planning & Buying

Outdoor Advertising

Unlock your story campaign
Radiology indoor building signage
building signage and financial brochure

“A to Z truly acts as an extension of our team. One of the keys to our success continues to be our weekly team meetings and regular check-in. The continuous communication allows them to stay connected to our strategies, projects, and initiatives, which allows for collaboration and quick turn-around on projects.”

Keli Henderson, California University of Pennsylvania

Results of the PURL campaign were outstanding — enjoying a 6.1 percent rate of unique responses and converting nearly 300 potential students to an applied status.

Due to the overwhelming success of the personalized url campaign, A to Z incorporates age/grade segmented PURL campaigns into all of Cal U’s marketing plans.

Undergraduate and graduate spots were written and produced to help students realize their unlimited potential and future. A to Z created the media plan and bought television, radio, outdoor, print and digital mediums for the University.

Cal U Transfer student viewbook
CalU Housing Brochure
Resident services brochure and Mall signage