California University of Pennsylvania
Strategy | Print and Digital Advertising | Mail flows | Television and Radio Advertising | Media Planning & Buying | Outdoor
Since 2017, A to Z and Cal U have worked collaboratively on a variety of programs, both traditional and non-traditional.
One such program was the very successful PURL (personalized URL) campaign. This weekly initiative required diligent coordination on the part of the A to Z team, incorporating lists of inquiries into PURL’s, ensuring the messaging was correct for the particular audience, and enhancing the fulfillment process through updated creative and deep partnerships.
Results of the PURL campaign were outstanding — enjoying a 6.1 percent rate of unique responses and converting nearly 300 potential students to an applied status.
Two new undergraduate spots were written and produced to help students realize their unlimited potential and future. A to Z created the media plan and bought television, radio, outdoor, print and digital mediums for the University.