1st Summit Bank

overview

1st Summit Bank prides themselves on creating personalized experiences for their customers, delivering exceptional service, and developing valued customer relationships. A to Z was hired to help them promote this vision.

Partnering with 1st Summit on a Home Equity Loan and Line of Credit campaign, A to Z developed an overall marketing strategy that resonated with targeted audiences. Focusing on the theme “Making Yourself Comfortable”, A to Z’s media strategy included a mix of traditional and digital media. A to Z executed creative for billboards, geofencing, programmatic display, and social media.