A to Z Work

Overview

Robert Morris University grew from college to university more than a decade ago and selected A to Z to publicize the transformation. The stellar launch of RMU’s comprehensive new image centered around a consistent, high-quality brand strategically embedded across multiple platforms. This was the beginning of an exceptional partnership between RMU and A to Z that is still going strong today.

Since then, RMU has looked to A to Z for strategy and design that is built around fresh messaging, enticing creative, and stunning photography that let potential students (and their parents) experience RMU.

Services

Website & Microsite

Videos

Alumni Magazine

Recruitment Materials

Print & Outdoor Advertising

Radio

Media Planning & Buying

Photo Shoots

A to Z’s proven track record gives RMU trust in the A to Z team to develop strategy and creative that set it apart in the very competitive world of higher education.

A to Z’s creativity has been put to work across the University system, from the redesign of the RMU website, videos on regional prime-time news shows, and voice-over banner ads on Good Morning America, to an alumni magazine, internal publications, as well as recruiting materials, capital campaign brochures, and easy-to-navigate microsites.

Work / Higher Education

Robert Morris University

Overview

Services

A to Z’s proven track record gives RMU trust in the A to Z team to develop strategy and creative that set it apart in the very competitive world of higher education.

Immediately following A to Z’s branding campaign for RMU, the University saw a dramatic increase in applications and SAT scores.