City of Pittsburgh Bicentennial Celebration

Logo Development & Usage Guidelines | Public Message Platform | Print Collateral | Website | Pittsburgh 200 Video | PR & Media Relations

City of Pittsburgh Bicentennial Celebration

To celebrate the 200th anniversary of Pittsburgh as an incorporated city, Mayor Bill Peduto created the Bicentennial Commission, which included a seat for A to Z. Charged with creating a distinctive logo, usage guidelines, brochures, public message platforms, posters, a website, videos, and public and media relations, A to Z worked diligently against tight deadlines to produce the materials and campaigns. 

The logo became ubiquitous, appearing on everything from flower seed packets to patches on the Pittsburgh Penguins and Pirates uniforms. A to Z planned press conferences, assisted with a parade and festival, and participated in the National League of Cities conference in November as panel speakers on social media.