Alfred Herczeg

A great coach fuels inventiveness, and Alfred Herczeg’s no exception (just ask his son’s soccer team and his fellow A to Z creatives). He earned his design degree (with honors) and ran a creative services firm in Las Vegas, lending expertise as guest lecturer at prominent schools and founding the AIGA (American Institute of Graphic Arts) Las Vegas chapter.

Here, he oversees creation and execution of ad campaigns and online and print collateral for A to Z’s many clients. His award-caliber creative has taken Best of Show and Judges’ Choice awards. But it’s A to Z clients who reap the rewards. Because for Alfred, second place doesn’t cut it.