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Fairleigh Dickinson University

Scope of Services:
A to Z Communications has been a key partner in Fairleigh Dickinson University’s (FDU) admissions marketing since 1986. Throughout our relationship, we have worked with the University to keep its approach fresh and focused. We’ve helped FDU to capture and present its brand evolution and the historic core that is the foundation of the University’s reputation.

Fairleigh Dickinson has retained our strategic partner, Kukovich & Associates, and A to Z over the tenure of three presidents and five senior enrollment managers, which is testimony to the level of confidence the University has in the effectiveness, quality and value of our work.

Through the years, A to Z has created award-winning recruitment campaigns that have helped to build and grow student enrollments in the undergraduate, graduate and adult areas. In addition to producing all of FDU’s comprehensive recruitment materials, A to Z has been involved in new program launches, institutional advertising and selective event promotion. Most recently, we instituted an e-communications initiative for recruiting new students.

Throughout the course of our relationship, the marketing materials we have created for FDU have earned more than 100 awards including two of the prestigious Admissions Marketing Report Awards: Best Of Show/Gold (Viewbooks) and Merit (Total Recruitment Package).

Results:
Most recently, FDU experienced a record 100-point increase in average SAT scores and increased enrollment. As of May 2009, FDU received 1,014 enrollment deposits for the fall 2009 entering class, a 20.5% increase in comparison to 841 deposits in May 2008.

Over the course of our 23-year association with FDU, the University has realized many gains in its recruitment efforts, including greater student diversity, enhanced student academic profiles, broader geographic reach and growing student enrollments.